Description: Business Description: Sports medical club with 280,000+ members and 160+ clubs in Colombia, Perú, and Chile. Bodytech offers specialized services such as certified trainers, complementary medical services, among others.
Country: Colombia, Chile and Peru
Industry: Health Services – Fitness
Investment Date: April 2012
● Key player in the Colombian market.
● Highly differentiated and recognized brands, with a 17% market share in premium, high and middle value segments.
● Important market growth potential.
● Potential for regional expansion and market consolidation in the Andean Region.
STRATEGIES FOR VALUE CREATION
SOME OF THE UNDERTAKEN INITIATIVES
● Strategy to create a regional champion by leveraging Bodytech’s strong market position in Colombia.
● Finance entry into Chile by acquiring the 2nd largest player in the country.
● Entrance to the Peruvian market, becoming the market leader within 3 years of operations.
● Expansion of services portfolio to include a sports clinic and a sports center for children.
● As a result, Bodytech becomes the 18th largest gym chain in the world and the 2nd largest in Latin America (1st in Colombia and Peru, and 2nd in Chile).