Description: Business Description: Sports medical club with 280,000+ members and 160+ clubs in Colombia, Perú, and Chile. Bodytech offers specialized services such as certified trainers, complementary medical services, among others.
www.bodytech.com.co

Country:Colombia, Chile and Peru
Industry: Health Services – Fitness
Strategy: Growth
Investment Date: April 2012

INVESTMENT RATIONALE

Key player in the Colombian market.

Highly differentiated and recognized brands, with a 17% market share in premium, high and middle value segments.

Strong and diversified distribution channels.

Important market growth potential.

Potential for regional expansion and market consolidation in the Andean Region.

STRATEGIES FOR VALUE CREATION

SOME OF THE UNDERTAKEN INITIATIVES

Strategy to create a regional champion by leveraging Bodytech’s strong market position in Colombia.

Finance entry into Chile by acquiring the 2nd largest player in the country.

Entrance to the Peruvian market, becoming the market leader within 3 years of operations.

Expansion of services portfolio to include a sports clinic and a sports center for children.

As a result, Bodytech becomes the 18th largest gym chain in the world and the 2nd largest in Latin America (1st in Colombia and Peru, and 2nd in Chile).